Wednesday, November 9, 2011

The Big Ten: Legends and Leaders? Time to Rethink Division Names

  It's obviously a horrible time for Penn State and a difficult time for Ohio State and a disillusioning time for Nebraska, but it's also an awkward time for their conference, the Big Ten. After all, it was the Big Ten and its commissioner, Jim Delaney,  that slapped the newly-devised divisions of the conference with the monikers "Legends" and "Leaders" last spring. Legends and Leaders. Really? How about Arrogant and Conceded? How about Adonis and Narcissus?
  Athletic departments always run into trouble with  public images when humility is taken out of the equation. Even BYU, a school that takes pride in its accomplished athletics and adherence to a higher moral code, including humility, ran into trouble PR-wise when 1) it helped to organize an elite spin-off of the WAC called the Mountain West in order to boost revenues, then 2) bolted the Mountain West a dozen years later to go independent in order to boost revenues. Unfortunately, the impression created was that the good folks in Provo believed they were too good for their colleagues. 
  Unfortunately with Legends and Leaders titles, the impression created is that the good folks in Jim Delaney's Big Ten conference office believe they are too good to use simple geographic nomenclature. Of course, the problem started with the decision to keep Michigan and Ohio State in separate divisions. Who decided that? Michigan and Ohio State. All conference schools are equal; some are more equal than others.
With that egocentric decision (after all, the universe revolves around those two schools), using East and West clusters became impossible.
  What about North and South? A North would have Minnesota, Wisconsin, Michigan, Michigan State, Purdue.  A South would have Iowa, Nebraska, Illinois, Northwestern, Penn State. Throw Indiana into the North and Ohio State into the South, and the problem is solved. Nope. We got Legends and Leaders.
  Perhaps with the problems engulfing Penn State and Ohio State football and the problem affecting Nebraska volleyball, it's time for a rethink. It's time to incorporate humility. Otherwise, the jokes keep coming. Leaders. Leaders of what--cover-ups? Legends. Legends of what--criminal or unethical behavior (or both)?
  The scandals are no jokes. No jokes to the victims. No jokes to the perpetrators. No jokes to the schools. No jokes to the conference. Wake up, Big Ten. Change your division names. Now.

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